About Jack Brugger
README
I’m a founder and design engineer. I design intelligent systems that turn complex products into simple, trustworthy workflows.
That means the design-to-code layer: research and system building with agents.
I have a decade of product design experience across fintech, marketplaces and enterprise software — in-house, freelance and agency.
American and Swiss, based in Amsterdam. Lifelong creative in music, which is where the working philosophy comes from — disciplined, expressive, collaborative.
CV.TXT
Jack Brugger
Lead Product Designer · Amsterdam, NL
Lead product designer with 9+ years shaping complex B2B and B2C products across SaaS, fintech, education, marketplaces and media. I take products from ambiguous idea to scaled platform by combining sharp user research, fast experimentation and hands-on delivery.
Recent experience
- Apr 2026 – Present
Morpius
Founder
Built and deployed a full-stack platform (Next.js, Supabase, Stripe) and engineered an AI agent infrastructure of 67 specialist agents automating the pipeline from research and design through issue creation and TDD to deploy.
Morpius— case study - Jan 2025 – Apr 2026
RobinFood
Fractional Product Designer (Freelance/Contract)
Regenerative agriculture OS. Interviewed farmers to map how they monitor fields and respond to risk, defined the core monitor/predict/act flows, and built the product in Replit with React and Tailwind against a lightweight design system written in code.
RobinFood— case study - Jan 2026 – Mar 2026
Rabobank
Senior UX Designer, Mobile App (via CreateNew)
Reduced missed tax, payroll and supplier payments that create cash-flow gaps for SMEs — scheduling and reminders aligned to cut-off times, weekends and public holidays, plus calendar integrations for liquidity visibility.
- Jun 2025 – Sep 2025
Infinitas Learning
Freelance Product Designer
Partnered with the central design system team on multi-themed components, patterns and design tokens (Tokens Studio), shipping a scalable component library in under three months to support a large-scale platform migration.
- Dec 2024 – Aug 2025
Resolv
Freelance Product Designer
Delta-neutral DeFi protocol. Designed a unified dashboard for the USR and RLP tokens balancing institutional data density with accessibility, and made 70+ earning activities, points rules and retroactive rewards navigable.
Resolv— case study
Earlier
- Oct 2022 – Dec 2024
Qogita
Product Design Lead/Senior
AI-powered wholesale marketplace. Led the design team and two cross-functional squads, translated customer discovery into product requirements, and cut user-reported confusion by 50%.
Qogita— case study - Mar 2016 – Present
Freelance
Senior Freelance Designer
Select clients: Infinitas Learning, Robinfood, Resolv, Wholy Greens, Heute, Veggie hap, Albert Heijn, De Nederlandsche Bank, Quiver Cloud, Blockport.
- Feb 2021 – Sep 2022
Intersport
Snr. Product Designer
Founding designer of the Universal Design System, and led adoption of its React patterns across 20 national organisations.
- Jun 2020 – Mar 2021
Itabo
Partner, Creative Director
Advised early-stage founders on UX and creative direction, and led design initiatives for seven startups.
- Jun 2019 – Jun 2020
OneUp
Product Designer
Ran 15 design sprints and 5 ideation sprints, validating 3 MVPs. Clients included Rabobank, Unilever, Albert Heijn, Aegon, Cargill, geoFluxus, PVH, DPG Media, Airbus, De Nederlandsche Bank and Port of Amsterdam.
- Apr 2019 – Jun 2021
Blockport
Freelance Product Designer
Designed trading flows for a hybrid decentralised exchange, integrating custodial and non-custodial wallet navigation into one secure interface.
- Sep 2017 – Apr 2019
bunq
UX, Growth Hacker
Mobile neobank. Redesigned onboarding and card activation for a 15% lift in activations and 19% more funded accounts, lifted two-month retention from 45% to 60%, and grew paid acquisition from 3k to 100k users.
bunq— case study - May 2016 – Apr 2017
Wonderland
Experience Designer
Designed UX for 8+ clients across eCommerce and healthtech. Earned 3x Awwwards SOTD, 2x CSSDA and 2x FWA for design excellence.
Education
- Feb 2021 – Sep 2022
University of Amsterdam
MSc Business Administration
Entrepreneurship and Management in the Creative Industries
- Mar 2016 – Sep 2022
University of Zurich
Banking & Economics Exchange
Masters-level courses in Corporate Finance and Information Economics
- Mar 2016 – Sep 2022
University of Kansas
BSc Finance
METHOD
The same loop at whatever scale the engagement allows. It repeats per phase — what phase one teaches reframes the problem for phase two.
Frame the bet
Understand the business and its goals, then turn them into a small number of explicit bets with success metrics attached. Everything downstream is judged against those.
Research in depth
Interviews, funnel analytics, behavioural mapping. Enough evidence that the problem is described the same way by me, the PM and the people using it.
Build a system that ships
Robust visual systems that survive contact with engineering and stay maintainable after I leave — not screens that look right in a deck.
Close the loop with agents
Tight feedback loops between design, code and AI: autonomous design-to-code pipelines tuned on the organisation's own context and data, gated on evidence rather than vibes.
CLIENTS
Teams I’ve designed for, in-house and through agencies.
STACK
Figma to production, with as little handoff in between as the team can stand.
- Design
- Figma, Framer, Webflow, Midjourney
- Build
- Next.js, React, TypeScript, Tailwind, Vercel
- Agents
- Claude Code, MCP servers, Evidence gates, v0, Lovable
- Evidence
- Mixpanel, Notion, Airtable, Retool
OFF HOURS
I run a music label called Beats for Sale, and spend most of what’s left on 3D and sound experiments.
It isn’t separate from the work. Releasing records taught me to finish things, to take a deadline from someone else’s calendar seriously, and that taste is a practice rather than an opinion — which is most of what design direction turns out to be.