Discovery
RobinFood exists to fix a huge mismatch between supply and demand for “imperfect” or surplus crops along the fresh-food chain.
Upstream, farmers regularly lose 20-80 % of potential revenue because they have no integrated way to sell or process everything they grow.
Downstream, food manufacturers and production teams spend an outsized share of their time hunting for reliable grade-2/3 raw materials that will actually run through their equipment. When they do locate supply, data is sparse, the formats non-standard, and the audit/compliance is painful.
Across the chain, critical operating data (quality specs, grades, volumes, soil metrics, traceability docs, pricing) live in Excel sheets, email threads and half-manual ERP exports—so every search, quote and contract feels like ground-hogs day.
Farmers miss a total crop solution → lose 20 % revenue in normal years, up to 80 % in bad years.
Service providers cherry-pick waste streams and capture farmer's upside
Regenerative farmers lack a reliable, consistent way of measuring soil quality, weather patterns based on their practices
Sourcing grade-2/3 produce is a headache because each batch can vary so much in size that it rarely fits existing processing equipment
Retailers draft produce contracts with quality clauses so loosely defined that they can reject a crop at inspection, leaving farmers stuck with unsold product and zero recourse
Production teams live in constant audit-alert mode — data scattered across legacy software, PDFs, paper trails
Production teams process lack channels to monetise their process waste, accounting for as much as 15% of production output
Fragmented standards → no shared language for grades, sizes, defects. Lack of price discovery for off-grades
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