Problem
Corporate innovation teams like DNB were stuck in manual, fragmented discovery work - scheduling interviews, transcribing, and reporting - without a fast way to turn qualitative data into clear insights. For lean teams in big organizations, this created decision bottlenecks, misalignment, and weak innovation ROI.
Insights and data scattered across tools like Excel, email, and docs
Unclear system for tracking progress or making decisions
Duplicate work and siloed teams
Reporting is repetitive, inconsistent, and out of sync with real-time data