Lightyear is an AI-powered innovation management software and research tool designed for corporate teams. It helps portfolio and innovation managers organize data, track initiatives, align teams, and report revenue to stakeholders.

The Product Owner and I interviewed portfolio and innovation managers to learn how they use and experience data management tools. From these insights, I created a behavioral framework to capture how teams think, work, and interact with their systems.

We identified four key personas:
1. Team Leads and Team Members, who executed initiatives
2. Portfolio Managers, who oversaw all projects
3. Leadership, the main stakeholder across all initiatives

Corporate innovation teams like DNB were spending too much time on manual, fragmented customer discovery—planning interviews, analyzing transcripts, and compiling reports. Despite having valuable qualitative data, they lacked efficient ways to turn it into clear, actionable insights.

For lean teams inside large organizations, this creates bottlenecks—slowing decisions, misaligning efforts, and lowering the ROI of innovation.

We improved the reporting feature, focusing on what information was actually useful to leadership. This helped teams share progress clearly and save time.